MERCHANDISING

Rosemount - Rachel Ray

Problem

The Limestone Estates portfolio needed a breakthrough spring promotion on a very limited budget.

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Solution

Never one to let budget get in the way, Catapult decided to develop a promotion with the hottest culinary spokesperson at the time – Rachel Ray. But rather than pay her standard high fees, Catapult negotiated use of the cover of Every Day with Rachel Ray magazine – which featured a picture of Rachel Ray – on all Limestone Estates POS in exchange for sponsoring a menu planner insert with four Limestone Estate ad pages in the magazine.

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Results

Limestone Estates was thrilled to be associated with Rachel Ray and saw strong sales increases during the promotion.