Catapult Marketing Says G'Day to Australian Wines

Foster's Wine Estates Americas retains Catapult Marketing

Los Angeles, CA. ( March 2006 ) - Catapult Marketing, a leading marketing solutions agency, announced today it has been retained by Foster's Wine Estates Americas, the U.S. wine division of the global premium-branded beverage company Foster's Group, Limited, that delivers products worldwide.

Catapult offers expertise in brand strategy, national consumer promotion, customer marketing, and integrated communications across a wide arc of disciplines. The company currently works with leading national consumer brands including Subway, Sunbeam, Dole, Dannon, Excedrin, and Sunkist.

"We needed an agency that would bring our group of brands to life at retail outlets in several critical time periods," said Foster's Brand Manager Peter Willmert. "After going through an in-depth review, Catapult demonstrated the kind of thinking we needed to help increase our brand value to consumers and the trade."

With a portfolio of market-leading brands including Penfolds, Rosemount Estate, Lindemans and the Little Penguin, Foster's Wine Estates Americas is the leading premium wine company in the United States.

Catapult Marketing will create and develop 3 major consumer initiatives for Foster's and anticipates launching its first consumer campaign in the summer of 2006.

"We are looking forward to working with Foster's to help build awareness and display support for several of their leading brands," said Matthew Jonas, President-West of Catapult Marketing. "We want to help demystify consumers' wine buying decisions through a series of events that will leverage consumer insights into volume producing retail promotions."

Headed by Catapult Marketing Vice President Cheristy Bunyan, the Foster's account will be based out of Catapult Marketing's Los Angeles, Calif. offices.