Catapult Marketing Honored with 15 Telly Awards

Los Angeles, CA. ( April 2006) - Catapult Marketing, a leading marketing solutions agency, was honored with 15 Telly Awards for its work completed for client, Baker's Square. The firm earned three Silver and 12 Bronze Telly Awards in the Food & Beverage, Restaurant, Use of Animation, Use of Music, and Art Direction categories. The Telly Awards, an international competition with more than 12,000 entries, honors outstanding TV commercials/programs and video/film productions.

Known for its creative work in merchandising, branding, advertising, packaging and marketing, Catapult Marketing created TV commercials for Baker's Square as part of a larger more comprehensive advertising campaign. The TV spots, featuring Triple Chocolate Treat, Bananas Foster, and White Chocolate Cherry Dream desserts, were judged against a standard of excellence on a 10-point scale. The highest honor, the Silver Telly, receives rates at a nine or above. According to the Telly Awards, approximately seven to 10 percent of entrants are chosen as Silver Telly Award winners and 18 to 25 percent receive a Bronze Telly.

"Our passion for pie and what it symbolizes to the Baker's Square brand is a very important mission," said Catapult Marketing Vice President Creative Director Steve Welker. "Baker's Square has always focused on the positive emotions that pie conjures, and we are going to make them famous for that!"

Catapult Marketing is a marketing solutions agency that solves brand challenges using an action-biased approach incorporating promotions account-specific marketing, interactive, direct and advertising understanding to increase brand equity and sales.