Catapult Marketing Selected for Intel's Retail Marketing Campaign

LOS ANGELES, CA., April, 2007 < Intel has selected the nation's fastest-growing marketing communications agency, Catapult Marketing, as the agency of record for its global retail marketing efforts.

The retail marketing campaigns will include global merchandising and support for Intel, which is the world leader in microprocessors.

"Intel is a highly recognizable consumer brand but we selected Catapult to help take us to the next level at retail," Intel VP-Sales & Marketing Nancy Bhagat said. " Our focus is on educating consumers about our products and helping them make the best choices for their computing needs. We are also looking to develop platform programs that we can take to all of our markets throughout the world."

"Intel is synonymous with high-end technology," Catapult COO Paul Kramer said. "The brand is well-positioned for a broader-sweep merchandising outreach and a deeper account-specific program. We look to grow Intel's visibility with a global effort that will leverage interactive marketing and activate the brand's huge retail potential."

The Intel account will be managed in the company's Los Angeles office with affiliates in Munich, Shanghai, Singapore and Sao Paulo.

About Intel

Intel, which is based in Santa Clara, is the world leader in silicon innovation, and develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom .

About Catapult Marketing

With a legendary heritage in brand strategy, national consumer promotion, customer marketing, and integrated communications, Catapult Marketing is the marketing solutions agency that offers seamless integrated support across a wide arc of disciplines. Catapult specializes in a variety of disciplines, including promotional marketing, direct marketing, interactive marketing, channel marketing, and cultural marketing. With West Coast headquarters in Los Angeles, Catapult has full-service offices in Westport, Conn., Bentonville, Ark., and Phoenix. Additional information about Catapult is available at: www.catapultmarketing.com

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