Catapult Builds "Buzz" for SUBWAY® Restaurants With Online and In-Store SCRABBLE Promotion

1-in-2 Odds for SUBWAY® Customers to Win Free Food or Beverage

WESTPORT, Connecticut, July 16, 2007 - Catapult Marketing has set the table with a fully integrated in-store and online "Collect and Win SUBWAY® SCRABBLE" promotion that will build awareness of SUBWAY restaurants' full menu by giving consumers a 1-in-2 chance to win free food or drink at all participating SUBWAY franchises.

The national campaign kicks off July 16.

Two Ways to Win: Instant Win in Restaurant or Collect and Win Online

SUBWAY SCRABBLE is designed to be simple to play. SUBWAY restaurants' customers can instantly win through an on-the-cup program. They can also collect SUBWAY SCRABBLE letter to complete winning words online at www.subwayfreshbuzz.com.

Prizes include both in-store food and beverage as well as SCRABBLE games, MP3 players, American Airline tickets, Beaches Family Resorts vacations, and $100,000 in cash.

To heighten consumer awareness of the awesome variety of SUBWAY's menu, the SUBWAY SCRABBLE website features a special "Sub Creator." So, along with playing the game online, consumers can interact with the SUBWAY brand to create their own special Subway sub, print out their sandwich's ingredients, and take that to their local SUBWAY restaurant to get their custom sub.

Key to building excitement and participation in SUBWAY SCRABBLE are the high odds of instantly winning one of the millions of free in-store food and beverage prizes, which may be redeemed on the customer's next visit. Driven by the theme "the more you visit, the more you can win," the promotion seeks to appeal to a diverse audience of not only loyal customers but occasional visitors as well.

How "SUBWAY SCRABBLE" Works

Every promotional 32-ounce fountain drink cup contains a two-part peel-off game piece. One part is an "instant win" opportunity that enables one of every two customers to do just that - instantly win free food and beverage prizes. The second part is an "online collect and win" opportunity that provides a SUBWAY SCRABBLE letter and code.

To activate the online collect-and-win, consumers visit the www.subwayfreshbuzz.com website to register and play SUBWAY SCRABBLE. After entering the code, a virtual SUBWAY SCRABBLE game board pops up with some words already filled in, others missing letters.

Words that are missing letters are tied to prizes.

The promotion will continue until September 24, or while supplies last.

About Subway

Headquartered in Milford, Conn., the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership continues to this day, making it possible for thousands of franchisees and families to build and succeed in their own business. This year, the SUBWAY chain has been cited as the Number One franchise opportunity by Entrepreneur magazine in its 2006 "Annual Franchise 500®" listing - for the 14th time in 18 years.

Visit the SUBWAY restaurant chain at: www.subway.com