Catapult Marketing Selected by Perdue Farms

To Execute Consumer and Retail Promotions

WESTPORT, Connecticut, October 8, 2007 - Catapult Marketing has been named agency of record for national consumer promotions and retail promotions by Perdue Farms Incorporated (www.perdue.com®) of Salisbury, Md. The PERDUE® brand is the Number One brand of fresh chicken east of the Mississippi.

The PERDUE® brand is one of the most honored brands in America," Catapult COO Paul Kramer said. "The brand has great name recognition and is well-positioned for deeper market penetration. We look forward to working with the Perdue Farms team to further build market share through action-based marketing initiatives."

About Perdue

PERDUE® is the #1 brand of fresh chicken in the Eastern United States. Ranked third in sales in the poultry industry, Perdue Incorporated is a leading international food and agriculture business providing quality products and services to customers in more than 70 countries. Privately held and family-run for three generations, the company employs more than 22,000 associates and partners with more than 2,400 independent farm families- all who share in the commitment to quality that has guided the company since its founding in 1920. For more information, visit www.perdue.com®

About Catapult Marketing

Catapult Marketing is an action-based marketing agency, with an emphasis on results. They provide an array of marketing disciplines as part of a single company, unlike the more common holding company model. Integration is made easier with one key client contact, bringing clients one or more communications disciplines, based on needs. Capabilities include national promotions, shopper marketing, interactive, direct, merchandising and cultural marketing.

Catapult is ranked among the top 15 agencies in America, as ranked by PROMO Magazine in the 2007 PROMO 100 issue, and has full-service offices in Westport, Conn., Los Angeles, Nashville, Bentonville, Ark., and Phoenix.

Visit Catapult at: www.catapultmarketing.com