Kellogg's / Become the man of steel

Challenge

As competition within the snack category grew, Kellogg’s needed to deliver something that stood out from the crowd in order to drive purchase and display.

Solution

We leveraged the star-power of the Superman Man of Steel movie to create an innovative augmented reality experience that bestowed consumers with super powers like super strength, x-ray vision and even flight. They could then share these experiences as videos with friends via social. Larger than life displays ensured shoppers would notice the program and since product packages were required to trigger the AR experience, sales were powerful.

Results

  • Increased sales
  • National display levels rose year over year
  • Over 1 million app downloads
  • 166 thousand videos created