Luminess Air

Challenge

Luminess Air, a leading air brush makeup brand was experiencing strong growth across multiple channels however, the brand was experiencing low sales on Amazon.com. This was primarily due to poor visibility on the site, active 3rd Party vendors and detail pages that weren’t optimized to drive conversion.

Solution

Catapult conducted an audit of Luminess products on Amazon and developed an action plan to optimize visibility and sales. Catapult added new product imagery, A+ and video content, and optimized SEO. These improvements allowed the shopper to more easily find the products, understand the benefits and feel comfortable making the purchase. These pages are now the closest thing to testing the airbrush products in real life!  

Results

  • Significantly improved visibility for Luminess on Amazon.com
  • Amazon organic search ranking drastically improved, increasing traffic to product pages
  • Sales growth increased on Amazon by over 400%