Valspar / My Valspar Color Connect

Challenge

Consumers ready to start a painting project walk into paint stores and become overwhelmed with the sea of color choices. 

Solution

We created a revolutionary iPhone and an iPad application that allowed consumers to schedule a live consultation with a Valspar color expert. Utilizing camera technology, consumers could show the consultant their space and in real time, the consultant could suggest real colors right on the screen that the consumer could hold up to get a real sense of how the color would look in their space.